What is the best way to track the return visitors from a Google adwords or other PPC campaign?

February 24th, 2010

I curre­n­tly­ us­e­ Google­ A­n­a­ly­tics­, a­n­d I w­a­n­t to tra­ck­ th­e­ re­turn­ vis­itors­ from­ m­y­ PPC ca­m­pa­ign­s­ from­ Google­ A­dw­ords­ & Y­a­h­oo S­e­a­rch­ M­a­rk­e­tin­g. For e­xa­m­ple­, w­h­e­n­ s­om­e­on­e­ click­s­ on­ a­n­ a­d, do th­e­y­ com­e­ ba­ck­ to m­y­ s­ite­?

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  1. strayinma February 24th, 2010

    The system that measure’s a user’s lifetime value is only as good as the data that can be captured.

    If you have the technology to store cookies on your user’s machines, store a cookie that expires after a long period of time (60-90 days) with the original source of the user and a number value that you can increment to count the number of return sessions by that user.

    Check for the cookie values on page load, increment the count for the number of visits. Pass these values through to your checkout/thankyou page to find the total revenue that single user has generated.

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