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	<title>Online Profitable &#187; about</title>
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		<title>PayPal warns consumers: get smart about digital footprint</title>
		<link>http://onlineprofitable.com/paypal/paypal-warns-consumers-get-smart-about-digital-footprint</link>
		<comments>http://onlineprofitable.com/paypal/paypal-warns-consumers-get-smart-about-digital-footprint#comments</comments>
		<pubDate>Wed, 01 Jun 2011 12:14:11 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[paypal]]></category>
		<category><![CDATA[about]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[footprint]]></category>
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		<description><![CDATA[PayPal warns consumers: get smart about digital footprint
Consumers need to be smarter about keeping track of their &#8220;digital footprint&#8221; and be cautious about sharing personal information online to avoid cybercrime.
Read more on ARNnet
PayPal sues Google for recruiting execs with secrets
Google&#8217;s ambitious plan to supplant credit cards with smartphones, introduced Thursday, has thrust the Internet search [...]


Related posts:<ol><li><a href='http://onlineprofitable.com/paypal/latest-paypal-news-4' rel='bookmark' title='Permanent Link: Latest Paypal News'>Latest Paypal News</a></li>
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<li><a href='http://onlineprofitable.com/paypal/make-money-with-paypal' rel='bookmark' title='Permanent Link: Make Money with paypal'>Make Money with paypal</a></li>
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			<content:encoded><![CDATA[<p><strong>PayPal warns consumers: get smart about digital footprint</strong><br />
Consumers need to be smarter about keeping track of their &#8220;digital footprint&#8221; and be cautious about sharing personal information online to avoid cybercrime.<br />
<i>Read more on <a rel="nofollow" href="http://www.arnnet.com.au/index.php?id=1260547350&#038;rid=-217">ARNnet</a><br/><br/></i></p>
<p><strong>PayPal sues Google for recruiting execs with secrets</strong><br />
Google&#8217;s ambitious plan to supplant credit cards with smartphones, introduced Thursday, has thrust the Internet search leader into a legal tussle with online-payment pioneer PayPal, which contends Google stole its ideas by hiring away two key executives.<br />
<i>Read more on <a rel="nofollow" href="http://seattletimes.nwsource.com/html/businesstechnology/2015169050_ebaygoogle28.html?syndication=rss">Seattle Times</a><br/><br/></i></p>
<p><strong>Aussies urged to slash digital footprint, change passwords: PayPal</strong><br />
A survey commissioned by online payments company, PayPal Australia, has revealed that some Australians don&#8217;t know the number of websites holding their personal information and many are using the same passwords across multiple accounts, much to the alarm of security experts.<br />
<i>Read more on <a rel="nofollow" href="http://www.cio.com.au/article/388331/aussies_urged_slash_digital_footprint_change_passwords_paypal/">CIO</a><br/><br/></i></p>


<p>Related posts:<ol><li><a href='http://onlineprofitable.com/paypal/latest-paypal-news-4' rel='bookmark' title='Permanent Link: Latest Paypal News'>Latest Paypal News</a></li>
<li><a href='http://onlineprofitable.com/ebay/at-last-ebay-is-helping-you-to-sell-digital-products' rel='bookmark' title='Permanent Link: At Last, eBay is Helping You to Sell Digital Products'>At Last, eBay is Helping You to Sell Digital Products</a></li>
<li><a href='http://onlineprofitable.com/paypal/make-money-with-paypal' rel='bookmark' title='Permanent Link: Make Money with paypal'>Make Money with paypal</a></li>
</ol></p>]]></content:encoded>
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		<title>Chapeau Blog Awards Announces BlogOh!Pedia? the Ultimate Destination for Those Seeking to Learn About the Language of Bloggers</title>
		<link>http://onlineprofitable.com/blogging/chapeau-blog-awards-announces-blogohpedia-the-ultimate-destination-for-those-seeking-to-learn-about-the-language-of-bloggers</link>
		<comments>http://onlineprofitable.com/blogging/chapeau-blog-awards-announces-blogohpedia-the-ultimate-destination-for-those-seeking-to-learn-about-the-language-of-bloggers#comments</comments>
		<pubDate>Mon, 02 May 2011 06:15:33 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blogging]]></category>
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		<category><![CDATA[Announces]]></category>
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		<description><![CDATA[Chapeau Blog Awards Announces BlogOh!Pedia™ the Ultimate Destination for Those Seeking to Learn About the Language of Bloggers &#13;
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</ol>]]></description>
			<content:encoded><![CDATA[<p>Chapeau Blog Awards Announces BlogOh!Pedia™ the Ultimate Destination for Those Seeking to Learn About the Language of Bloggers &#13;<br />
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<p class="releaseDateline">Minneapolis, MN (PRWEB) November 19, 2008 </p>
<p> http://www.Chapeau BlogAwards.com (Chapeau Blog Awards), dedicated to awarding brilliant bloggers, launches BlogOh!Pedia™. </p>
<p>&#13;</p>
<p>BlogOh!Pedia is an online encyclopedia where bloggers can lay claim to blog phrases they invent. Upon acceptance of each word or phrase that is added to BlogOh!Pedia, bloggers will be cited for their contribution and provided with a link to their blog. </p>
<p>&#13;</p>
<p>And through the end of November each blogger who submits an accepted phrase will also receive a complimentary entry into the Chapeau Blog Awards, the first awards contest solely dedicated to recognizing brilliant blogs.</p>
<p>&#13;</p>
<p>To kickoff BlogOh!Pedia Chapeau Blog Awards has coined the phrase, &#8220;noggers&#8221; a term that refers to non bloggers, and &#8220;flogging&#8221; the action bloggers take when flaming others on their blog.</p>
<p>&#13;</p>
<p>&#8220;Blogging is such a unique form of communication that, just like text messaging or tweeting, its tribe of users are building a language exclusive to the blogosphere,&#8221; states Susan Misukanis, Director of Chapeau Blog Awards. &#8220;Phrases like blogroll and blogeratti are used  prolifically in the world of bloggers, and yet these terms are often meaningless to audiences of other communications channels, which is why it is time for the online glossary BlogOh!Pedia.&#8221;</p>
<p>&#13;</p>
<p>BlogOh!Pedia offers a venue for bloggers to continue to grow and record their language. </p>
<p>&#13;</p>
<p>BlogOh!Pedia invites marketing and agency executives as well as independent bloggers to contribute blog terms they use when blogging. When their blog term and definition appear on BlogOh!Pedia, credit will be given to the phrase inventor, as well as a link to their blog.</p>
<p>&#13;</p>
<p>Add your phrase to the BlogOh!Pedia and while there, earn the chance to gain even more recognition by entering your blog into the Chapeau Blog Awards. </p>
<p>&#13;</p>
<p>Early  bird pricing for the Chapeau Blog Awards has just been extended to November, 30. So use your Thanksgiving Holiday to enter your blog in the Chapeau Blog Awards and take advantage of the early bird entry fee. </p>
<p>&#13;</p>
<p>If you are an independent blogger or have developed a blog for your company or client, which you believe deserves to be recognized for its brilliance and creativity, enter the Chapeau Blog Awards today.</p>
<p>&#13;</p>
<p>About Chapeau Blog Awards: &#13;<br />
<br />Chapeau Blog Awards is an awards contest that tips its chapeaus to honor bloggers worldwide who devote their time and knowledge to inform, entertain and challenge their readers.  Those involved in the Chapeau Blog Awards are not involved in the final selection of winners. Rather than assembling an antiquated academy of high profile &#8216;Noggers&#8217; &#8211; Non-bloggers &#8211; to determine which blog is best, Chapeau Blog Awards does what bloggers do. They ask for the opinion of the public sphere of blog readers. By asking blog readers to judge the Chapeau Blog Awards, entrants can be assured of a meaningful award as selected by their most important audience; blog readers themselves.</p>
<p>&#13;</p>
<p>E-mail Chapeau Blog Awards at Info @ ChapeauBlogAwards.com</p>
<p>&#13;</p>
<p>The only way to be considered for a Chapeau Blog Award is to enter your blog today.</p>
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		<title>What You Must Know About Search Engine Optimization</title>
		<link>http://onlineprofitable.com/search-engine-optimization/what-you-must-know-about-search-engine-optimization</link>
		<comments>http://onlineprofitable.com/search-engine-optimization/what-you-must-know-about-search-engine-optimization#comments</comments>
		<pubDate>Thu, 28 Apr 2011 00:15:57 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[search engine optimization]]></category>
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		<description><![CDATA[What You Must Know about Search Engine Optimization
It&#8217;s amusing to think about it now, but Search Engine Optimization was a novelty as recently as four or five years ago. Back then, there were few companies hiring Internet Marketing companies to enhance their search engine rankings. Now, SEO is enormously popular and has become an industry [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p><strong>What You Must Know about Search Engine Optimization</strong></p>
<p>It&#8217;s amusing to think about it now, but Search Engine Optimization was a novelty as recently as four or five years ago. Back then, there were few companies hiring <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.internetmarketing.net/">Internet Marketing</a> companies to enhance their search engine rankings. Now, SEO is enormously popular and has become an industry standard practice. So it&#8217;s not unlikely that your business is employing SEO tactics but not exactly sure why.</p>
<p>However, it is well worth the time to value the big picture of Search Engine Optimization.</p>
<p>There are two major forms of marketing in the world today.  There are the outdated Outbound Marketing practices and the new generation of Inbound Marketing practices.</p>
<p>Outbound marketing practices involve intrusive forms of marketing such as cold calls, television ads, radio ads, and spam.  For the most part technology has provided us with ways of blocking these things out; therefore their usefulness in the marketing world is on a downhill slide.</p>
<p>If you want to have a successful marketing campaign for your business, you need to work on methods that are more inbound based.  This includes Internet Marketing strategy like Search Engine Optimization.</p>
<p><strong>Why Search Engine Optimization Is Important</strong></p>
<p>SEO is key because it is the backbone of most Inbound Internet Marketing.  It includes using a variety of methods of enhancing your rank in well-known search engine.  Every piece of content that you publish on the web from your website to articles needs to be optimized to improve your chance of getting organic search results to your business site.  These organic search results are far more valuable than PPC advertising because they bring about three times as much traffic.  Additionally, apart from the cost of professional SEO marketing services and content writers, you aren&#8217;t paying for organic search results.  You do not have to pay every time a person clicks on your link in Google, as you do with a PPC campaign.  You cannot pay anyone to get you the first spot on Google, but you can do a great deal to improve your chances of achieving that goal.</p>
<p><strong>Keywords</strong></p>
<p>Keywords are the basic building blocks of SEO.  These are short phrases that analysis has shown visitors will search for when looking for a business related to yours.  There are several things you need to look for when it comes to keywords. A good <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.internetmarketing.net/">SEO Internet Marketing</a> company can help you to figure out which phrases are ideal for your site by analyzing the following.</p>
<p><strong>Search Volume</strong></p>
<p>Search volume determines the number of people who will search for a provided term.  For this analysis you will begin with some general keywords for what your business offers and find out how many people all over the world are searching for those words or phrases. You want a keyword that has a high search volume, but this alone is not enough to establish the right keywords for your site.</p>
<p><strong>Relevance</strong></p>
<p>After keywords related to your product that have a high search volume have been established you want to decide how relevant these words are to what you have to offer.  How likely is a person looking for these keywords to buy your product or services.</p>
<p><strong>Competition</strong></p>
<p>Finally you want to analyze the keywords that are pertinent and highly searched to see what competitors are using the same keywords and what your chances are of attaining a higher ranking than said competitor.  You basically want to make an effort to get your page better optimized than those that show up on the first page of Google for the given search term, if this seems too difficult, try a less competitive phrase.</p>
<p>It is vital to understand that Search Engine Optimization is about both visible and invisible components of your website.  In addition, much of SEO will occur off of your website through inbound links from other sites.  This is why it is so important to track and analyze everything when working with an SEO Internet Marketing campaign.</p>
<p><strong>Analyzing Results</strong></p>
<p>1. Track inbound link.</p>
<p>2. Compare where your most widespread keywords rank as compared to your customer&#8217;s keywords.</p>
<p>3. Calculate the traffic from your Search Engine Optimization campaign on a keyword by keyword basis.</p>
<p>4. Where is organic traffic originating from for each keyword?</p>
<p>5. What is the conversion rate?</p>
<p>6. In all how many customers did you obtain from each keyword?</p>
<p><strong>What Your SEO Internet Marketing Agency Should Be Able To Offer You</strong></p>
<p>Hiring an Internet Marketing agency to help you with your campaign is an ideal way to get started in SEO.  They help to take a lot of the guesswork out of the procedure and allow you to focus on your first job, operating your business.  When you seek to hire out SEO marketing services you want to make sure you are getting the best value for your money. You want an SEO Internet Marketing agency that can help you to achieve the higher rankings that you are searching for.  In order for them to do this they need to be honest and upfront with you from the beginning.</p>
<p>You want to seek out an SEO Internet Marketing company that is able to do the following:</p>
<p>1. Explain to you what ranking is all about in terms you can grasp.</p>
<p>2. Is very focused on quality content.</p>
<p>3. Their business needs to have a highly optimized site as well as any reference sites they offer.</p>
<p>4. This company needs to thoroughly explain what they are doing for your business at all times.</p>
<p>When appointing an SEO Internet Marketing agency make sure that you always go with a quality company that has a proven record of success.  Additionally, it is crucial that you realize this sort of work does not work overnight.  Even with a professional, quality SEO Internet Marketing agency it may be up to half a year before you see the results.</p>
<p>So what are the qualities you should seek in an Internet Marketing company?</p>
<p>Preferably, the company is more than just an Internet Marketing agency.  It should be the company&#8217;s mission to be familiar with your business inside and out.  It should do its best by determining how your business works and what you anticipate to achieve through your Internet Marketing campaign.  After finding out all it can about your business, a good Internet Marketing company will create a custom program designed to meet your particular needs.</p>
<p>Here are some things a good Internet Marketing company will be able to provide you for Search Engine Optimization.</p>
<p><strong>Keyword Selection.</strong></p>
<p>Your Internet Marketing company must use popular search engine analysis tools in order to develop a working keyword list for your website.   It should use the information provided by these search analysis tools along with information that you provide in order to determine the best and most targeted keywords for your specific business.</p>
<p><strong>Onsite Programming.</strong></p>
<p>Your Internet Marketing company should work to guarantee that your page is optimized both visibly and invisibly.  Not only will the look and content of your website be optimized for search engine usage but the less visible parts will be as well. The ideal keywords must be selected for Search Engine Optimization. After the ideal list of keywords has been selected for SEO, your company should work to ensure that all titles, META tags, ALT tags, and internal linking structures are optimized this includes but is not restricted to:</p>
<p>1. Careful evaluation of internal linking structures including link names and titles.</p>
<p>2. The structuring of different file and page names.</p>
<p>3. Addition or modification of a site map.</p>
<p><strong>Link Generation. </strong></p>
<p>The significance of linking strategy to <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.internetmarketing.net/">Search Engine Optimization</a> cannot be overstated. Linking is crucial to SEO. If your Internet Marketing company is not constantly talking about linking and anchor texts for Search Engine Optimization, you need to switch to another company.</p>
<p>Having incoming links to your website is an important component of the optimization process.  A good Internet Marketing company will seek out various business and related website that have something to offer in the form of valuable links to your site.  It should contact the owners of these sites either through phone or email to inquire about their interest in linking to your website. Finding good linking opportunities is an important aspect of improving your overall ranking.  Search Engine Optimization doesn&#8217;t work without a good linking strategy, so make sure you find out what your Internet Marketing company is doing to get links to your website.</p>
<p><strong>Content Development. </strong></p>
<p>You must understand the significance of obtaining quality content in the race for higher rankings.  Content development and generation is another pillar of Search Engine Optimization. Your company should get a team of professionally trained SEO copywriters that will work to provide the kind of content that can help you to achieve top rankings.  Strong content generation services include:</p>
<p>1. Generating articles, press releases, and other forms of content in order to enhance rankings.</p>
<p>2. Adding to or adjusting existing web content if necessary.</p>
<p>There is a lot to consider with regards to Search Engine Optimization, we know. But there are a number of important components to SEO, and if you don&#8217;t employ all of them you won&#8217;t see the search rankings you want. That&#8217;s why your Internet Marketing company must work with your business every way it can to help boost rankings.  It must work to provide quality services in many different ways, including:</p>
<p>1. Increased Online Presence</p>
<p>2. Higher Brand Recognition</p>
<p>3. A Boost in Rankings</p>
<p>4. An Increase in Sales and Leads</p>
<div>
<p>We are a leading Internet Marketing company and Firm, now providing search engine optimization, local advertising, social media marketing and SEO marketing services at great prices. For more details visit or Call us at 877.866.6699!</p>
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		<title>Key Facts About Affiliate Marketing</title>
		<link>http://onlineprofitable.com/affiliate/key-facts-about-affiliate-marketing</link>
		<comments>http://onlineprofitable.com/affiliate/key-facts-about-affiliate-marketing#comments</comments>
		<pubDate>Thu, 21 Apr 2011 18:14:04 +0000</pubDate>
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				<category><![CDATA[Affiliate]]></category>
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		<description><![CDATA[Many people who want to earn money online think that affiliate marketing is very easy and that you can start to earn money without doing anything. Yes, it’s true that affiliate marking is one of the easiest ways to make money online. However, some effort is required before you can start to see your affiliate [...]


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			<content:encoded><![CDATA[<p>Many people who want to earn money online think that affiliate marketing is very easy and that you can start to earn money without doing anything. Yes, it’s true that affiliate marking is one of the easiest ways to make money online. However, some effort is required before you can start to see your affiliate cheques rolling in!</p>
<p>New online entrepreneurs who get into affiliate marketing with some misconceptions are easily discouraged. This article outlines the realities and facts about affiliate marketing.</p>
<p>§    It is necessary for you to invest some money if you really want to succeed and earn big commissions. You will need to have your own website, an auto responder on your website and also track the performance of your adverts. All these items will require you to spend some money. In order to generate many sales and hence earn huge commission checks, you must drive huge volumes of traffic to your website. Depending one the advertising campaign you will want to use, you will need to pay some money for advertising.<br />§    You will need to apply some hard work and effort to build your affiliate marketing business. This is particularly important during the early stages of starting your business when you will need to write articles or other reports that you can use to promote your affiliate links. Blogging, participating in forums and writing affiliate product reviews are some of the things you will need to do. Depending on your budget, there are several marketing-related steps you will need to take to advertise your website. If you have money you can outsource some of the services you need. If you have a limited budget, it means you have to do most of the marketing activities yourself.<br />§    You will need to keep on learning. Internet marketing is very dynamic, and there are various ways of promoting your website which you can use. This means that you must keep on learning to keep yourself in line with the most effective ways for marketing online. You can interact with other affiliate marketers or you can have a very successful marketer as your mentor.<br />§    You need to have confidence and faith in yourself. This will help you to keep on working on your business until you become successful and earn huge commissions.</p>
<p>These are some of the key facts about affiliate marketing. You must fully understand this before you decide to start an affiliate marketing business.</p>
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		<title>New Colon Cleansing Blog Unveils The Shocking Truth About Colon Cleanse Methods</title>
		<link>http://onlineprofitable.com/blogging/new-colon-cleansing-blog-unveils-the-shocking-truth-about-colon-cleanse-methods</link>
		<comments>http://onlineprofitable.com/blogging/new-colon-cleansing-blog-unveils-the-shocking-truth-about-colon-cleanse-methods#comments</comments>
		<pubDate>Thu, 24 Mar 2011 00:14:17 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blogging]]></category>
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		<description><![CDATA[New Colon Cleansing Blog Unveils The Shocking Truth About Colon Cleanse Methods  &#13;
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			<content:encoded><![CDATA[<p>New Colon Cleansing Blog Unveils The Shocking Truth About Colon Cleanse Methods  &#13;<br />
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<p class="releaseDateline"> (PRWEB) January 17, 2011 </p>
<p> ColonCleanse678.com is the newest resource for colon cleanse method reviews and feedback, created by a blogger who is passionate about spreading knowledge and advice on the process and its benefits.  Setting the blog apart from others is the founder’s firsthand experiences with researching various colon cleanse methods and ample supply of online research and related websites.</p>
<p>&#13;</p>
<p>The blogging community has recognized the blog as a premier location for accessing vital information about the health benefits of colon cleansing.</p>
<p>&#13;</p>
<p>&#8220;l want to say this blog is amazing. I always like to hear something new because I have the similar blog in my country on this so this helps me a lot. I did research on the theme and found a good number of blogs but nothing like this. Thanks for sharing so much in your blog,” commented one blogger on the site. </p>
<p>&#13;</p>
<p>Erik, the blog’s founder, is zealous about the health benefits reaped from a variety of colon cleansing methods.</p>
<p>&#13;</p>
<p>The blog is organized in a manner that allows for easy navigation around a variety of topics, including home remedies, recipes, reviews, weight loss and a variety of other colon cleansing methods.</p>
<p>&#13;</p>
<p>After undergoing gall bladder surgery, Erik became determined to ensure that he was healthy inside and out, leading him to extensively research the ways in which colon cleansing can aid in weight loss and detoxification. He has indexed various expert articles and has compiled his own blog posts based on his experience and research.</p>
<p>&#13;</p>
<p>Visitors to the blog are able to subscribe for free, daily colon cleansing tips and are encouraged to provide feedback on Erik’s blog posts and shared articles.</p>
<p>&#13;</p>
<p>With ColonCleanse678.com, Erik hopes to share his enthusiasm and expertise about colon cleansing and colon cleansing methods with the online community and in turn help others lead a healthier lifestyle, both inside and out.</p>
<p>&#13;</p>
<p>For more information about colon cleansing methods and their many benefits, visit the blog at ColonCleanse678.com.</p>
<p>&#13;</p>
<p>Media Contact:&#13;<br />
<br />Erik Butler&#13;<br />
<br />312-543-3072&#13;<br />
<br />erik1butler(at)yahoo(dot)com</p>
<p>&#13;</p>
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<p>					, Vocus PRW Holdings, LLC.&#13;<br />
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		<title>Hotels: Get Realistic About Your PPC Investment Strategy &amp; ROI Expectations</title>
		<link>http://onlineprofitable.com/ppc/hotels-get-realistic-about-your-ppc-investment-strategy-roi-expectations</link>
		<comments>http://onlineprofitable.com/ppc/hotels-get-realistic-about-your-ppc-investment-strategy-roi-expectations#comments</comments>
		<pubDate>Sat, 19 Mar 2011 18:14:51 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[PPC]]></category>
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		<description><![CDATA[Hotels: Get Realistic About Your PPC Investment Strategy &#38; ROI Expectations &#13;
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			<content:encoded><![CDATA[<p>Hotels: Get Realistic About Your PPC Investment Strategy &amp; ROI Expectations &#13;<br />
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<p class="releaseDateline">Chicago, IL (Vocus) February 11, 2010 </p>
<p> Hotels still have a lot to learn when it comes to pay per click marketing. Here is a recap of the hotel internet marketing story so far, as well some tips from Vikram Singh, CEO of Evision Worldwide, on the best way for hotels to stay actively involved with PPC marketing. </p>
<p>&#13;</p>
<p>You can read more articles about hotel internet marketing on the Evisionary blog.</p>
<p>&#13;</p>
<p>History&#13;<br />
<br />The early adopter hotels who started doing PPC for themselves in the early part of the decade probably saw some of the best ROI in the industry. The majority of hotels back then were not interested in the whole Google/Yahoo PPC &#8220;fad.&#8221; As a result, those who showed up harvested the clicks and guests at an amazing pace. It was not unusual for hotels to be booking 49 to 59 dollars of revenue per 1 dollar spent on PPC! It was the golden age of PPC marketing for hotels.</p>
<p>&#13;</p>
<p>Fast forward now to the end of the decade: competition is stiff, OTAs (Expedia, Travelocity, Orbitz) spend huge amounts of cash on PPC, Yahoo has slacked off, free rankings are hard to come by, and booking engines for hotels have not kept up with the times. But it&#8217;s not all bad news – hotels doing PPC the right way are still doing great.</p>
<p>&#13;</p>
<p>PPC has also evolved from a revenue gimmick into a brand-building and testing tool which, used properly, can really help you drive online revenue. Hotels that get into PPC as a fad never stay on. It&#8217;s got to be a long-term strategy. Even if ROI numbers aren&#8217;t all that golden brown, PPC is something that hotels just have to do. This is especially true now that Google has emerged as the leader in travel search and is making it hard for hotels to rank for free (organically) for a vast array of broad keyword terms.</p>
<p>&#13;</p>
<p>OTAs rode the PPC wave all the way to the bank and currently run some of the best PPC campaigns out there. Hotel brands have tried to catch up, but they just don&#8217;t get it. And this is where we are right now. Strong OTA presence, Clueless Hotel Brands, and Independents are duking it out for precious Google clicks.</p>
<p>&#13;</p>
<p>The Mis-selling of Pay Per Click Marketing&#13;<br />
<br />Pay per click traditionally has been sold (and is still sold today) the wrong way by hotel internet marketing agencies. The ROI promises were way too short-sighted; overinflated ROI predictions never work. Hotels were taught to invest in PPC only if they were seeing a 10:1 to 500:1 return per dollar invested. This propagated the &#8216;only invest in PPC if there is a spectacular ROI&#8217; culture. With the downturn in ROI and increase in competition over the years, hotels have started to look too hard at their PPC  ad spend. Campaigns were slashed and burned at an amazing rate. PPC has become the most frequent first victim of a marketing budget cutback. We have seen hotels pull the plug on many successful PPC campaigns.</p>
<p>&#13;</p>
<p>In his past life as a sales director for some of those hotel internet marketing agencies, Vikram Singh always resisted the temptation to blurt out “25:1, 1000:1 ROI!” to prospective clients. &#8220;I knew the campaign ROI (2002-2005 era) was going to be nothing short of spectacular for hotels. There was very little competition in major markets, but I resisted selling PPC as the magic pill. I sold it as a great investment in your hotel marketing program. I sold it as a great tool for testing your website and building your hotel brand online. I continue to stick to my approach.&#8221;</p>
<p>&#13;</p>
<p>Hotel PPC Tracking Blues&#13;<br />
<br />Tracking PPC for the hospitality and travel sector has always been a problem. Several factors make it very hard to determine the true ROI of a hotel PPC campaign.</p>
<p>&#13;</p>
<p>First and foremost, the booking engine technology offered to hotels is primitive and not geared towards PPC tracking. Hotel booking engines have made it notoriously hard for hotels to be able to accurately track conversions from PPC.</p>
<p>&#13;</p>
<p>The way people use web browsers has also changed over the years. Web browsers are getting privacy conscious. Stealth modes are now offered by all of the leading web browsers, like Firefox, IE8, etc.</p>
<p>&#13;</p>
<p>Finally, people researching online might discover the hotel via PPC but end up booking their reservations on the phone. Or they may book online several weeks after clicking the PPC ad, making it hard to connect the two events.</p>
<p>&#13;</p>
<p>Reality Check for Hotel Managers&#13;<br />
<br />Hotel managers need to start looking beyond the instant and trackable ROI that they can measure right away. A PPC campaign in today’s extremely competitive environment takes over three months to fully mature and generate traction on the search engine results pages. There is no instant, magical solution to getting a solid campaign in place for your hotels.</p>
<p>&#13;</p>
<p>PPC is not just an add-on thing to do anymore. It is not just a source of incremental revenue or the magical solution to increasing revenue. It&#8217;s not expendable. PPC is crucial, as Google is making it harder for your hotel to rank organically (free) for broad keywords. Also, if you are not bidding on your hotel brand name, OTAs like Expedia and Bookings.com are going to do it and happily take away brand name traffic/reservations from your hotel website.</p>
<p>&#13;</p>
<p>Simple steps for survival in the hotel PPC landscape:</p>
<p>&#13;</p>
<p>1. If you don’t do any PPC, start today and at least cover the basics (your name, location keywords).</p>
<p>&#13;</p>
<p>2. Stop losing your mind trying to figure out the 100% exact ROI. PPC is delivering hotel revenue in ways that cannot always be accurately measured.</p>
<p>&#13;</p>
<p>3. Focus on how you can use PPC to improve your website&#8217;s performance. Implemented the right way, a campaign will tell you what is good/bad about your website. Use PPC to find out when you are right; learn and correct quickly when you are wrong. Rinse, lather, repeat for online marketing success.</p>
<p>&#13;</p>
<p>4. Demand better tracking technology from your booking engine providers (brand and independent). They are selling you advertising, not innovations! Then think hard before pulling the plug on your PPC campaign because you didn&#8217;t see ROI in bookings.</p>
<p>&#13;</p>
<p>5. Work with the right people. You will know who they are. (Hint: it&#8217;s not an agency with hundreds of clients or the one with the sales guy shouting: We deliver 1000:1 ROI.</p>
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<p>In this competitive landscape, things are changing quickly. Hotels are already late to the party. It&#8217;s time to start getting proactive and realistic about search engine marketing. Stop getting blindsided by advertising and hype. Use PPC as a billboard and as a testing tool for your marketing initiatives. Use the power of PPC to help your hotel run a solid online marketing program!</p>
<p>&#13;</p>
<p>Evision Worldwide&#13;<br />
<br />Evision Worldwide is an internet marketing firm focused on helping small and mid-sized businesses improve the performance of their web-based efforts. Our services include: updates and improvements to your website; search engine optimization; pay per click marketing; website analytics setup and training. Clients always interact directly with Evision’s principles. We are available for project work, consulting, speaking and on-site training.</p>
<p>&#13;</p>
<p>Evisionary Blog&#13;<br />
<br />The Evisionary blog is written by the owners and key strategists at Evision Worldwide. This is a place for us to share our observations and strategies from the internet marketing world.</p>
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		<title>How to get paid blogging or writing about sports?</title>
		<link>http://onlineprofitable.com/blogging/how-to-get-paid-blogging-or-writing-about-sports</link>
		<comments>http://onlineprofitable.com/blogging/how-to-get-paid-blogging-or-writing-about-sports#comments</comments>
		<pubDate>Sat, 12 Mar 2011 06:15:39 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[about]]></category>
		<category><![CDATA[paid]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Question by blueflowers: How to get paid blogging or writing about sports?
My husband loves to write and he love sports…He needs a part time job so he was wonder if he can get paid doing what he love. How can he get paid blogging or writing about sports?
Thanks,He love and know allot about soccer or [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p><strong><i>Question by blueflowers</i>: How to get paid blogging or writing about sports?</strong><br />
My husband loves to write and he love sports…He needs a part time job so he was wonder if he can get paid doing what he love. How can he get paid blogging or writing about sports?<br />
Thanks,He love and know allot about soccer or futball,and american football.</p>
<p><strong>Best answer:</strong></p>
<p><i>Answer by Andrew</i><br/>I think writing about &#8217;sports&#8217; would be too general a niche. He would be better to write about a particular sport like tennis or bowling or&#8230;</p>
<p>Could he teach/show some how to improve a particular sport. If so, he could create his own product to sell.</p>
<p>Or he could sell sports equipment associated with the sport he is blogging about.</p>
<p>My free multi-media blogging course may help: http://www.incomebloggingguide.com/</p>
<p>Hope that helps.</p>
<p>Andrew</p>
<p><strong>What do you think? Answer below!</strong></p>


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</ol></p>]]></content:encoded>
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		<title>Paypal collection call follow-up to the truth about Paypal</title>
		<link>http://onlineprofitable.com/paypal/paypal-collection-call-follow-up-to-the-truth-about-paypal</link>
		<comments>http://onlineprofitable.com/paypal/paypal-collection-call-follow-up-to-the-truth-about-paypal#comments</comments>
		<pubDate>Sun, 20 Feb 2011 00:14:24 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[paypal]]></category>
		<category><![CDATA[about]]></category>
		<category><![CDATA[Call]]></category>
		<category><![CDATA[Collection]]></category>
		<category><![CDATA[followup]]></category>
		<category><![CDATA[truth]]></category>

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		<description><![CDATA[				
				
Check this out, listen to this guy. He works for Paypal and admits I am right. The number I gave was an old outdated phone number. One I had to cancle because they called me 5 times a day for weeks. I complained about them calling me numerous times. He asked again what the situation [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p>				<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/7wNsdoi7sIg?fs=1"></param><param name="allowFullScreen" value="true"></param>
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<p>Check this out, listen to this guy. He works for Paypal and admits I am right. The number I gave was an old outdated phone number. One I had to cancle because they called me 5 times a day for weeks. I complained about them calling me numerous times. He asked again what the situation was and I explained it to him. Customer bought a Mcintosh MC2500 amplifier from me. He painted it and then after he painted it he wanted to return it. Paypal helped perpetuate fraud. Paypal is only a transaction company, they are a middle guy. There seems to be a huge problem with these chargebacks &#8220;quote from the man&#8221; When you accept a credit card payment from paypal, you agree to accept chargebacks. &#8220;quote from the man&#8221; There is seller protection listen to that, I followed everything. Paypal has my amplifier, but they dont get in the middle of item disputes. Sounds like my dispute is straight forward, &#8220;quote&#8221; 6:08 listen to his rebuttal- What info would I need? The credit card info so I could fight my own chargeback. &#8220;quote&#8221; You&#8217;ve got a point there, It&#8217;s a business risk I chose to take when accepting paypal. What about people that are not a business. Would they send me a written letter so I can verify the debt? NOPE! This customer stole my item and paypal still gave him the money even when he admitted he got it. They let him do a chargeback when he still had it. Dont use Paypal it will rob you even if you only use it once. DONT USE PAYPAL. Paypal is a scam company, do not do business with <b>&#8230;</b><br />
<strong>Video Rating: 4 / 5</strong></p>
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<p>Dreamweaver CS3 &#8211; How to Create PayPal Buy Now, Shopping Carts, Donate Buttons</p>


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</ol></p>]]></content:encoded>
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		<title>Here&#8217;s What We Learned About Susan Wojcicki, &#8220;The Most Important Googler You&#8217;ve Never Heard Of&#8221;</title>
		<link>http://onlineprofitable.com/adsense/heres-what-we-learned-about-susan-wojcicki-the-most-important-googler-youve-never-heard-of</link>
		<comments>http://onlineprofitable.com/adsense/heres-what-we-learned-about-susan-wojcicki-the-most-important-googler-youve-never-heard-of#comments</comments>
		<pubDate>Sat, 12 Feb 2011 12:14:09 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[AdSense]]></category>
		<category><![CDATA[about]]></category>
		<category><![CDATA[Googler]]></category>
		<category><![CDATA[heard]]></category>
		<category><![CDATA[Here's]]></category>
		<category><![CDATA[Important]]></category>
		<category><![CDATA[Learned]]></category>
		<category><![CDATA[most]]></category>
		<category><![CDATA[Never]]></category>
		<category><![CDATA[Susan]]></category>
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		<description><![CDATA[Here&#8217;s What We Learned About Susan Wojcicki, &#8220;The Most Important Googler You&#8217;ve Never Heard Of&#8221;
The San Jose Mercury News today has a laudatory profile of Susan Wojcicki, SVP Product Management at Google , whom they call with good reason &#8220;the most important Googler you&#8217;ve never heard of.&#8221;
Read more on Business Insider
Google Warns Of &#8220;Big Changes [...]


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			<content:encoded><![CDATA[<p><strong>Here&#8217;s What We Learned About Susan Wojcicki, &#8220;The Most Important Googler You&#8217;ve Never Heard Of&#8221;</strong><br />
The San Jose Mercury News today has a laudatory profile of Susan Wojcicki, SVP Product Management at Google , whom they call with good reason &#8220;the most important Googler you&#8217;ve never heard of.&#8221;<br />
<i>Read more on <a rel="nofollow" href="http://www.businessinsider.com/susan-wojcicki-2011-2">Business Insider</a><br/><br/></i></p>
<p><strong>Google Warns Of &#8220;Big Changes Here Very Shortly&#8221;</strong><br />
A WebmasterWorld thread links to some comments left by a Googler at YCombinator.com named moultano . This Google warned of big changes coming to Google really soon. SEOs and Webmasters take this as a sign to be prepared for something major. Moultano from Google said: At the organizational level, Google is essentially chaos. In search quality in particular, once you&#8217;ve demonstrated that you can &#8230;<br />
<i>Read more on <a rel="nofollow" href="http://www.seroundtable.com/google-changes-coming-12919.html">Search Engine Roundtable</a><br/><br/></i></p>
<p><strong>Microsoft Bing: Powered by Google?</strong><br />
Analysis: Google has accused Bing of stealing its search results. It&#8217;s fight time in the search world.<br />
<i>Read more on <a rel="nofollow" href="http://www.pcworld.com/article/218852/microsoft_bing_powered_by_google.html?tk=rss_news">PC World</a><br/><br/></i></p>
<p><strong>Susan Wojcicki: The most important Googler you&#8217;ve never heard of</strong><br />
Google in October elevated Wojcicki to be one of 12 senior vice presidents, responsible for all search, display, mobile and analytic advertising products &#8212; accounting for 96 percent of Google&#8217;s revenues in 2010. More Google | Track Google stock<br />
<i>Read more on <a rel="nofollow" href="http://www.mercurynews.com/rss/ci_17286427?source=rss">San Jose Mercury News</a><br/><br/></i></p>


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		<title>Somethng To Blog About</title>
		<link>http://onlineprofitable.com/blogging/somethng-to-blog-about</link>
		<comments>http://onlineprofitable.com/blogging/somethng-to-blog-about#comments</comments>
		<pubDate>Thu, 27 Jan 2011 12:14:05 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[about]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Somethng]]></category>

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		<description><![CDATA[Have you ever felt lost for words and pondered what topics to discuss on your blog site? Well, instead of feeling confused, your time could be spent on improving your writing skills. The best way to get rolling again is to focus on your blog headlines. Concentrate on creating a headline formula and do some [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p>Have you ever felt lost for words and pondered what topics to discuss on your blog site? Well, instead of feeling confused, your time could be spent on improving your writing skills. The best way to get rolling again is to focus on your blog headlines. Concentrate on creating a headline formula and do some research. Learn how to create headlines that make people want to click on your blog site.</p>
<p>Do this project on a weekly basis and before long, you will have created plenty of ideas for your headlines and therefore, articles to discuss on your blog. Surf the internet for information and read books on how to write great headlines.</p>
<p>Build a keyword file and list keywords that are related to your blog site. Write a headline and include a few of your keywords. Next, use your keywords throughout your article. For instance, the word “blog” is included in the headline of this article. The first paragraph shows the word “blog” three times, and the second paragraph shows the word “blog” once. Count how many times you see the word “blog” in the next paragraph. Okay, you’re starting to get the idea.</p>
<p>Now, before you get carried away including keywords throughout your articles, make sure you are showing top-ranking keywords. We used <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://wordtracker.com" target="_blank" title="Wordtracker.com"><strong>Wordtracker</strong></a> – a free keyword tool, to search for the word “blog” and their reports show an estimated total of 1,775 daily searches.</p>
<p>Don’t forget to include top-ranking keywords in your “tags” and “meta-tag” for each article that you write and submit your articles to search engines. This simple step will help boost the ranking and traffic to your blog site.</p>
<p>You can find more blogging tips at: <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://justsayitblog.com" target="_blank" title="JustSayItBlog.com">http://justsayitblog.com</a></p>
<p>Follow Me On Twitter! – <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://twitter.com/justsayitblog" target="_blank" title="Twitter.com/JustSayItBlog">http://twitter.com/justsayitblog</a></p>
<div>
<p>Tips and advice for writers, bloggers and entreprenuers.  Learn how to monetize and increase traffic to your website.</p>
<p><br/>Article from <a href="http://www.articlesbase.com/blogging-articles/somethng-to-blog-about-1403336.html">articlesbase.com</a></div>
<p>Find More <a href="http://onlineprofitable.com/category/blogging">Blogging Articles</a></p>


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